For information about course content and implementation,
contact Gloria Maroti Frazee
winespectatorschool@mshanken.com
212.481.8610 x1-302
Courses in Wine Sales and Service
Complete
training for your bottom line.
Professional Courses for
Everyone
who needs to clearly and effectively describe wines on the
job
- Professionals in winery, retail, restaurant, distributor, hotel,
catering and event planning environments
- Sales personnel and waitstaff:
current, new and pre-hires
- Managers, executives and marketing
personnel
Flexible, Easy-to-Implement
Training
Eliminate your training headaches and increase
sales
- On-line courses are ready to start whenever training is
required
- Students can learn on their own, at their own
pace
- Management can verify mastery of materials by requiring employees to turn in
completed worksheets and print-outs of quizzes and exams
- Modules
emphasize describing wines and interacting with customers as they cover
wine appreciation, food pairing, sales and service
Course Concepts are Immediately Applied to the
Job
Employees learn on the wines they need to sell
- Tutored tastings
with wines chosen from employer's store or wine list
- Specialized
trade worksheets require answers based on employer's wine
list and, if applicable, menu
Customization
Options for larger
groups
- Students enter school through a custom-branded home page
- Pop-up pages in course with company- and brand-specific text and
images
- Incorporate your already-existing training
materials
- Quiz questions with brand-specific information
- Student
progress tracking reports
Printable
Materials
Make learning active and provide handy reference
- Course
worksheets with fill-in-the-blank questions stress key
concepts
- Comprehensive study guides highlight important points from the
course
- Tasting journals teach wine appreciation words and help employees
describe wines to customers
Interactive
Features
Increase employees' wine involvement and
enthusiasm
- Multimedia such as slideshows, audio pronunciations and video clips with
winemakers, restaurateurs and sommeliers
- Responsive professors
who answer students' wine questions via
e-mail
Professional Certification from Wine Spectator
Two levels of
professional certification are available:
WSA or Wine
Spectator Apprentice status and certificate are awarded to students
scoring 80% or better on their final exam for the ABCs of Wine Sales and
Service.
WSP or Wine Spectator Professional
status and certificate are awarded to students scoring 80% or better on
their final exam for Understanding Professional Wine Sales and Service.
Students scoring 90% or better also receive a distinctive
pin.
Duplicate certificates are available upon request for display in multiple
retail locations.
Group Discounts
Discounts
are available for groups of 10 or more employees from the same company
taking a course at the same time.
